About – Cam Luck

Designing systems.

Empowering people.

Driving impact.

I'm a design leader & product strategist with 12+ years driving 0-to-1 products, shaping ambiguous problem spaces, building teams, and driving multi-year roadmaps across Amazon, Google, YouTube, and Intuit. My work lives at the intersection of design, product, and engineering: defining the vision before it’s obvious, writing the PRDs and 1-pagers that create alignment, and prototyping to pressure-test ideas fast. I love to blend systems thinking, experimentation, and empathy to turn ideas into scalable, human-centered products.

I specialize in making the impossible possible - creating net new products, transforming existing tools, and future-proofing roadmaps. Whether the goal is launching something that’s never existed or transforming something that has, I help teams find clarity, move fast, and make it real.

In my free time, you'll find me hanging out with my family, golfing, making music, or playing disc golf in a tournament or a YouTube video.

Experience

Group Design Manager, AI Workforce Of The Future | Intuit
December 2023 - Present

Leading a multidisciplinary design org spanning UXD, UXR, UXW, and Design Tech, shaping Intuit's AI-native developer and design workflows.

• Built and led a 9-person design org redefining how developers build within Intuit's ecosystem.
• Partnered with VPs & Directors to craft a 3-year "AI Future of Work" vision; secured cross-org funding and roadmap alignment.
• Integrated GenAI into workflows, boosting creative velocity and innovation output for 300+ users.
• Reorganized design into strategic "pillars," improving efficiency 40% and clarifying ownership.
• Mentored emerging managers and senior ICs, embedding clarity, culture, and psychological safety.

Staff Design Lead, Shorts Creation | YouTube (Google)
July 2022 - December 2023

Led design vision and execution for YouTube Shorts creation - shaping how billions express creativity through video.

• Unified creation systems across Shorts, Live, and Studio, establishing shared frameworks used by hundreds of designers and engineers.
• Partnered across Photos, Pixel, Android, and Gemini to standardize editing experiences across Google.
• Introduced rapid-prototyping and dogfooding practices to accelerate experimentation and reduce time to validation.
• Mentored a team of 3 UXDs and influenced multi-year roadmap priorities through storytelling and user insight synthesis.
• Earned patent for novel cross-surface creation workflows now integrated into core YouTube products.

Staff UX Manager, Cloud Migration & Compute | Google Cloud
April 2021 - July 2022

Directed global design teams across the U.S., India, and Israel to deliver scalable, intuitive enterprise experiences.

• Launched Migration Center (v1) - unlocking $2.6B+ in contracts by simplifying workload migration journeys.
• Conceived and shipped Workload Management, a net-new product built 0-to-1 with one engineer; adopted onto the roadmap and unlocked an additional $800M in enterprise contracts.
• Unified fragmented tools into a cohesive ecosystem, improving adoption and satisfaction.
• Led cross-functional workshops aligning design, product, and engineering teams to a shared north-star vision.
• Introduced research-driven decision rituals and process reforms that reduced design cycle time 25%.

UX Manager - Core Experiences & Emerging Products | Amazon
November 2018 - November 2020

Led multiple UX teams across healthcare, developer, and commerce products - shaping foundational systems and future experiences that millions use daily.

• Amazon Care: Reimagined patient intake, reducing 25 robotic AI questions to 3 empathy-driven prompts (98% accuracy, $10M+ annual savings).
• AWS Developer Tools: Defined next-gen workflows for CodeStar, improving developer efficiency and collaboration.
• Your Orders: Directed end-to-end redesign of one of Amazon's most-used surfaces, building scalable IA and design systems used globally.
• Partnered across PM, Eng, and Ops to unify UX strategy and introduce design systems for cross-product consistency.
• Mentored designers and managers, building a culture of curiosity and experimentation.

Senior UX Designer - Emerging Platforms & Developer Tools | Amazon
June 2015 - November 2018

Led design, research, and strategy across Amazon's emerging platforms - spanning e-commerce, gaming, and 3D/AR/VR creation tools.

• Amazon Sumerian: Designed and launched Amazon's first web-based 3D/AR/VR builder with a scalable React + Tailwind design system as a solo UXer.
• Lumberyard Game Engine: Led UX for core editor and animation systems; introduced visual scripting and nested prefab ("slice") systems.
• MyHabit: Led full redesign of Amazon's flash-sales platform, aligning brand and growth strategy.
• Created Amazon's first Material-based Android design system and mentored cross-functional partners on scalability and accessibility.

Senior UX Designer - Emerging Platforms & Developer Tools | Amazon
June 2015 - November 2018

Led design, research, and strategy across Amazon's emerging platforms - spanning e-commerce, gaming, and 3D/AR/VR creation tools.

• Amazon Sumerian: Designed and launched Amazon's first web-based 3D/AR/VR builder with a scalable React + Tailwind design system.
• Lumberyard Game Engine: Led UX for core editor and animation systems; introduced visual scripting and nested prefab ("slice") systems.
• MyHabit: Led full redesign of Amazon's flash-sales platform, aligning brand and growth strategy.
• Created Amazon's first Material-based Android design system and mentored cross-functional partners on scalability and accessibility.

Earlier Experiences

UX Designer & Architect | Various Companies
2012 - 2015

Designed and developed digital experiences across enterprise, hospitality, and gaming - spanning iOS, web, and motion graphics. Partnered directly with Apple and IBM to build enterprise mobile apps, led portal redesigns for GM, and produced early interactive content that shaped a foundation in prototyping and storytelling.

Education

Georgia Institute Of Technology | B.S. Computational Media
August 2008 - May 2012

Focus: HCI, Interaction Design, & Experimental Media | President, Music Production Enclave

Core Skills

Design Leadership • 0-to-1 Product Strategy • Rapid Prototyping & Testing • AI & Emerging Tech • UX Research Integration • Systems Thinking • Inclusive Design • Cross-Functional Alignment • Design Vision & Strategy • Storytelling & Influence • Org Design & Transformation • Design Systems • Experience Architecture • Experimentation Culture