My Leadership Approach
I focus on building autonomous, high-impact teams that connect design excellence directly to business outcomes.
Leadership Philosophy
I lead with the conviction that a design team's purpose is to create measurable business value. I foster a culture of curiosity, ownership, and rigor, where designers are empowered to be strategic partners who connect user needs directly to company goals.
How I Lead Work
I establish clear, repeatable processes that give teams the structure to innovate at scale. This includes frameworks for 0→1 product incubation, strategic roadmapping, large-scale redesigns, and launching net-new initiatives in ambiguous spaces.
Expectation & Principles
My teams operate on a foundation of clear principles: start with the customer and work backward, use data to inform intuition, communicate with radical candor, and always tie design decisions back to the 'why'.
Impact > Activity
My teams intercept the work that matters, reframe it, and turn it into something strategically useful for the business. I build design orgs that operate like high-functioning product engines: they think holistically, design for scale, and prototype & test relentlessly to de-risk the biggest bets before anyone else sees them coming.
How I Build & Scale Design Orgs
Operational models I use to foster collaboration, clarity, and innovation.
Pairs lead and support designers to accelerate autonomy and mentorship. This model fosters psychological safety and provides a built-in feedback loop, speeding up onboarding for junior designers and giving senior designers valuable leadership experience.
Aligns teams around shared, multi-quarter themes instead of a feature backlog. This provides clarity and purpose, empowers teams to own outcomes, and connects individual work directly to the company's strategic goals.
'Horizons' Labs
A monthly, cross-org prototyping initiative where designers, engineers, and PMs explore 'what if' scenarios. It's a structured time for experimentation that de-risks future bets and surfaces unexpected innovation - testing what's on the horizon and beyond.
© 2025 Cam Luck. All rights reserved.